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E2: Entrepreneurs Exposed

Mar 28, 2018

Matt Larochelle is the co-founder of the Extreme Bean, and he is taking the art of pickling to a whole new level. From pickling in their condo, these beans are now selling "en masse” with a jar of extreme bean consumed every 11 seconds. In this fun episode focused on niche food, we discuss the art of bootstrapping, best friends and business partnerships, how to get a niche product into national retail, debt vs. equity, and launching products that celebrate social and fun parts of life.